Saturday, August 22, 2026

Best GPT Sites to Start the New Year Debt-Free

Best GPT Sites to Start the New Year Debt-Free

Best GPT sites for a debt-free New Year — Beacons, Freecash, and Cash App referral bonuses

New Year's resolutions don't have to be all sacrifice. If "get out of debt" or "build an emergency fund" is on your list for 2027, one of the fastest on-ramps is stacking a few legit get-paid-to (GPT) sites and low-effort income tools on top of your regular budget. None of these will replace a full-time income, but $100–$300 a month applied straight to a credit card balance adds up faster than most people expect — especially when you're not putting in a ton of hours.

This post breaks down the best GPT sites for debt payoff, plus a few "less work required" options if surveys and offer walls aren't your thing.

Why GPT Sites Work for Debt Payoff (When Used Right)

The mistake most people make with GPT sites is treating the payout as spending money. If you're serious about starting the year debt-free, treat every dollar from these platforms as a debt payment, not a reward. Set up a separate account, route your payouts there automatically if the platform allows it, and sweep the balance to your highest-interest debt every payday.

We covered the psychology and tracking side of this in How Much I've Actually Made From GPT Sites — worth a read if you want realistic numbers before you dive in.

Top GPT Sites for a Debt-Free Start to the Year

1. Swagbucks — Still one of the most reliable all-around GPT sites. Surveys, cashback shopping, and watching videos all stack toward gift cards or direct PayPal cash. Good for steady, boring, reliable income you can automate into a "debt payment" habit.

2. InboxDollars — Straightforward cash payouts (not just points), which makes it easier to treat as real debt-payoff money rather than "free stuff." Slower per-task, but consistent.

Freecash friend referral bonus screenshot — earn $12.50 per invite, $2.50 when they play a game, $10 when they cash out
3. Freecash — Higher payouts per offer if you're willing to try app installs and game offers, but read the fine print on completion requirements. Best for people who want to move faster than survey sites allow.

If you haven't compared these three side by side yet, the full breakdown is here: Swagbucks vs. Freecash vs. InboxDollars.

Less Work Required: Set-and-Forget Options

If you don't have the patience for surveys and offer walls, these three take less ongoing effort — you set them up once and let them run in the background.

Cash App referral bonus infographic — invite friends and earn $15, they get $5 after linking a debit card or bank account and sending $5 within 14 days
Cash App — Not a GPT site, but worth mentioning because the sign-up bonus is one of the easiest "free money toward debt" moves out there. Sign up, meet the minimum activity requirement, collect the bonus, and move it straight to your balance. Five minutes of effort, no ongoing tasks.

Systeme.io — If you're even a little interested in building a side income beyond GPT sites, Systeme.io's free plan lets you set up a simple funnel or email list once and let it work passively. It's more of a "build it in January, let it earn through the year" play than instant cash, but it's the lowest-maintenance option on this list if you're willing to spend a weekend setting it up. We reviewed the platform in full here: Systeme.io Review 2026.



Beacons.ai
— If you have any kind of social following, even a small one, Beacons.ai turns a single link-in-bio page into a passive income source through affiliate links, digital products, and brand deals — set up once, updates rarely needed after that. Full review here: Beacons.ai Affiliate Program Review 2026.

A Simple January Plan

  • Week 1: Sign up for 2–3 GPT sites (don't spread yourself across ten — you'll burn out and complete nothing). Set up Cash App and claim the bonus.
  • Week 2: Spend one afternoon setting up Systeme.io or Beacons.ai — whichever fits your situation. Don't touch it again until February.
  • Weeks 3–4: Do 15–20 minutes a day on your chosen GPT site(s). Route every payout straight to debt.
  • End of month: Total it up. Even $150–$250 knocked off a balance in January is real progress, and it compounds — less interest accrues every month after.

For more ways to squeeze cash back out of purchases you're already making, pair this with 5 Easy Ways to Get Cash Back and Referral Bonuses — stacking cashback on top of GPT earnings is where the debt-payoff math really starts moving.

FAQ

Is this actually enough to pay off debt? Not by itself for large balances. But as a supplement to your regular budget — especially applied to high-interest cards — it shortens payoff time and reduces total interest paid.

Do I have to use all of these? No. Pick 2–3 max. The biggest reason people quit GPT sites and side income tools is spreading too thin across too many platforms at once.

What's the easiest one to start with today? Cash App's sign-up bonus, hands down — it's the lowest effort, fastest payout on this list.

Disclosure: Some links in this post are affiliate/referral links. If you sign up through them, I may earn a commission at no extra cost to you.

Thursday, August 20, 2026

LeadsLeap Review 2026: Is It Actually Worth Your Time?

LeadsLeap Review 2026: Is It Actually Worth Your Time?
Pinterest graphic for a 2026 LeadsLeap review asking whether the platform is actually worth your time, from i-get-paid-to.blogspot.com

If you've spent any time in the "get paid to" or affiliate marketing space, you've probably come across LeadsLeap. It shows up constantly in safelist and traffic exchange roundups, gets recommended in Facebook groups, and has one of the more loyal (if smaller) followings in the free-traffic world. But is it actually worth adding to your affiliate toolkit in 2026, or is it another platform that eats your time for pennies?

I dug in, tested the free tier, and compared it against the traffic tools I already use — here's the honest breakdown.

What Is LeadsLeap?

LeadsLeap is a free-to-join platform that combines several tools affiliate marketers actually use: a traffic exchange, a link tracker, a landing page builder, a lead capture system, and its own affiliate program. It's been around since 2008, which in internet-marketing years is basically ancient — and the fact that it's still active says something about its staying power.

Unlike a lot of "make money online" platforms that are really just recruitment funnels dressed up as tools, LeadsLeap's core appeal is that the free tools are genuinely usable on their own, even if you never spend a dollar or refer anyone.

How LeadsLeap Works

At its core, LeadsLeap runs on a credit-based traffic exchange:

  • You view other members' websites to earn credits
  • Your own site gets shown to other members using their credits
  • You can also earn credits by referring new members or upgrading

Beyond the traffic exchange, the platform includes:

Link tracker – Cloaks and tracks clicks on your affiliate links, with stats on click quality (not just raw numbers, but how engaged the visitor was).

Landing page builder – A simple drag-and-drop tool for building capture pages and mini sites without needing your own hosting.

PRO Ads – A rotating banner/text ad network that gives paying members more visibility.

LeadsLeap affiliate program – You earn commissions for referring people who upgrade, plus a share of ad revenue generated by your referrals' activity (this is the part that gets LeadsLeap compared to a "revenue share" program rather than a straight affiliate program).

LeadsLeap Free vs. Paid (List Leverage)
Sendsteed free email marketing homepage screenshot highlighting list building, autoresponder, broadcast, and tracking features, all forever free

Free membership gets you:

  • Access to the traffic exchange
  • The link tracker
  • Basic landing pages
  • A capped number of PRO ad credits

List Leverage (the paid upgrade) unlocks:

  • Unlimited landing pages and lead capture forms
  • Higher-converting PRO ad placements
  • Access to SendSteed, LeadsLeap's built-in autoresponder
  • A larger share of advertising revenue from your downline's activity

The paid tier is priced low compared to most email marketing tools (especially if you're using SendSteed as your autoresponder instead of paying separately for something like Kit or Mailchimp), which is one of the more compelling reasons people upgrade — you're not just paying for traffic, you're consolidating tools.

The Pros

It's actually free to start. No credit card required, no "free trial" that auto-bills you. You can use real tools — not just watch a sales pitch — without spending anything.

The traffic isn't total garbage. Traffic exchanges have a reputation for being useless — bots clicking through pages without reading anything. LeadsLeap's tracking shows engagement time, not just clicks, which at least lets you see whether visitors are sticking around. It's still not going to replace SEO or paid traffic, but it's better than most exchanges I've tested.

Multi-tool value. If you're currently juggling a separate link tracker, a separate landing page tool, and a separate autoresponder, LeadsLeap folding those into one (cheap) platform is a legitimate time and cost saver — especially for beginners who don't want five different subscriptions.

Longevity signals trust. In an industry full of platforms that vanish in 18 months, LeadsLeap has been paying out since 2008. That's not nothing.

The Cons

The traffic exchange model has a ceiling. You're trading time for clicks. If you're not actively surfing to earn credits, your visibility drops fast. It's not passive, and it's not going to scale the way SEO or paid ads can. If you're looking to build more sustainable, hands-off traffic, it's worth pairing this with the strategies in my free affiliate traffic sources post.

The affiliate/revenue-share structure takes time to understand. New users often expect straightforward "refer someone, get paid" commissions, but LeadsLeap's model — tied partly to ad revenue generated by your referrals — takes some getting used to and isn't as immediately intuitive to explain to your own audience.

It's a "stack it, don't rely on it" tool. LeadsLeap isn't going to be your main income stream. It works best as one traffic source among several, not the centerpiece of your strategy.

Who LeadsLeap Actually Makes Sense For

  • Beginners who want a no-cost way to test landing pages and track link performance before investing in paid tools
  • Affiliates already active in the safelist/traffic exchange space who want a legitimately better option than most alternatives
  • Anyone looking to consolidate a link tracker + landing pages + autoresponder into one cheap subscription instead of three separate ones

It's a weaker fit if you're expecting a passive income stream, or if your traffic strategy is built entirely around SEO or social — in that case, LeadsLeap's tools are nice-to-haves rather than must-haves. If you want the bigger-picture rundown on how affiliate income actually gets taxed once these tools start paying off, check out my affiliate tax post.

LeadsLeap vs. Other Free Traffic Tools

If you've read my safelist comparison post, you know I've weighed LeadsLeap against other safelists before. The short version: LeadsLeap consistently comes out ahead on tool quality (link tracking, landing pages) even when the raw traffic volume is comparable to competitors. Where a lot of safelists are just an inbox full of ads, LeadsLeap gives you something to actually build with.

Is LeadsLeap Worth It in 2026?

LeadsLeap diagram showing its core features connected around the logo: advertising, leads building, powerful tools, learn as you earn, and revenue share

For the price of your time (free tier) or a low monthly cost (List Leverage), yes — LeadsLeap earns a spot in your toolkit, especially if you're just starting out and don't want to pay for a landing page builder, link tracker, and autoresponder separately. Just go in with realistic expectations: this is a supplementary traffic and tools platform, not a replacement for a real content or SEO strategy.

👉 Ready to try it yourself? Join LeadsLeap free here and start testing the traffic exchange, link tracker, and landing pages at no cost.

FAQ

Is LeadsLeap a scam? No — it's a legitimate platform that's been operating since 2008 with a track record of paying members. It's not a scam, but like any traffic exchange, results are modest and require consistent activity.

How much can you actually earn with LeadsLeap? Earnings vary widely and depend on how active you are in the traffic exchange and how many people you refer. Treat it as a tool-and-traffic platform first, income source second.

Do I need to upgrade to List Leverage? Not necessarily. The free tier is genuinely usable. Upgrade only if you'd otherwise be paying for a separate autoresponder or landing page tool anyway — at that point, List Leverage often pays for itself.

Is LeadsLeap good for beginners? Yes, it's one of the more beginner-friendly free traffic tools out there, mainly because you can learn link tracking and landing pages without financial risk.


Have you tried LeadsLeap? Sign up here and drop your experience in the comments — I'll update this review as I get more data from testing it long-term.

Wednesday, August 19, 2026

New Year, New Side Hustle: Best Affiliate Programs for January 2027

New Year, New Side Hustle: Best Affiliate Programs for January 2027
New Year New Side Hustle header graphic with a person journaling next to a laptop, fireworks, and 2027 numerals, illustrating the best affiliate programs to promote in January 2027

Every January, millions of people search for the same three things: how to get in shape, how to get their finances in order, and how to finally be more productive. That search spike is one of the most predictable traffic events on the entire calendar — and it's exactly why "New Year, New Me" content is some of the highest-converting affiliate territory you'll find all year.

If you've been following along with the seasonal content chain — Halloween, Thanksgiving & Cyber Week, and the Black Friday programs post — this is the natural next stop. It's also a great re-entry point if you're new here, since resolution-driven traffic tends to be more forgiving for newer sites than saturated categories like general "best affiliate programs" listicles.

Why January Is One of the Best Months for Affiliate Marketers

Resolution season isn't just high-volume — it's high-intent. Someone searching "best budgeting app" or "home workout equipment for beginners" in the first two weeks of January isn't window shopping. They've already decided to make a change; they're looking for the tool that helps them do it. That's a much easier sell than trying to convince someone they need something they weren't already looking for.

If you're still deciding whether resolution content fits your site, it's worth revisiting how to pick a profitable affiliate niche — fitness, finance, and productivity are three of the most evergreen niches that exist, and January just happens to be when they all spike at once.

Best Fitness Affiliate Programs for January 2027

Best fitness affiliate programs January 2027 header image showing a woman doing a squat workout at home with dumbbells, water bottle, and laptop on a yoga mat

1. Home Workout Equipment Retailers Resistance bands, adjustable dumbbells, and yoga equipment see a massive spike in the first three weeks of January as gym alternatives. Lower price points than gym equipment brands mean higher conversion rates, even with smaller commissions per sale.

2. Fitness Apps & Subscription Programs Apps with free trials or freemium tiers (workout tracking, guided programs, nutrition tracking) tend to have recurring commission structures — similar to the recurring commission programs I covered back in August. One signup can pay out monthly for as long as the subscriber stays active.

3. Meal Prep & Nutrition Programs Meal kit services and nutrition coaching programs pair naturally with fitness resolution content — think "what to eat" content alongside "how to work out" content.

Best Finance Affiliate Programs for January 2027

Best finance affiliate programs January 2027 header image with key points on budgeting apps, high-ticket financial products, and debt payoff tools, alongside a phone showing a celebrating businessman
4. Budgeting & Personal Finance Apps January is peak season for budgeting app searches. Many of these programs offer flat-rate commissions per signup, and some convert into higher-value payouts if the user upgrades to a paid tier.

5. High-Ticket Financial Products If your audience skews toward serious financial goal-setting, this is a good time to revisit the high-ticket affiliate programs post — investment platforms and financial planning tools often carry far higher payouts than typical consumer products.

6. Debt Payoff & Credit Monitoring Tools "Get out of debt" is one of the most consistent New Year's resolution searches every single year. Credit monitoring and debt-payoff tools tend to have strong affiliate infrastructure since they're used to paying for lead generation.

Best Productivity Affiliate Programs for January 2027

7. Notion, Todoist & Productivity Software Productivity tool affiliate programs are a great fit if you already write affiliate content with AI tools, since your own workflow becomes a natural, authentic content angle ("here's what I actually use").

8. Online Course Platforms "Learn a new skill" is a close cousin of productivity resolutions. Course platforms and skill-building subscriptions often carry generous commission rates, especially on annual plans.

9. Journaling & Planning Tools Physical and digital planners see a predictable January bump — lower price point, but high volume and easy to promote through visual content.

Quick Comparison: Where to Start

Category Best For Commission Style
Home fitness equipment Beginners, visual content One-time, moderate payout
Fitness/nutrition apps Recurring income Monthly recurring
Budgeting apps Finance-focused audiences Flat-rate per signup
High-ticket finance Established authority sites High payout, lower volume
Productivity software Content creators, freelancers Recurring or annual

How to Get This Content Ranking Before the Spike

Resolution search volume starts climbing in the final week of December and peaks hard in the first two weeks of January — which means your window to get indexed and ranked is tighter than it looks.

  • Publish by early-to-mid December. Same rule as every seasonal post on this blog: Google needs lead time. If you wait until January 1st to publish, you'll miss most of the spike.
  • Build backlinks now, not later. If this is a newer post on your site, revisit how to get backlinks for a new affiliate site — a few solid backlinks in December can meaningfully speed up how fast this post ranks in January.
  • Prep your site ahead of the traffic. If you haven't already, my post on preparing your affiliate site for the holidays applies just as much to the January spike as it does to Black Friday — site speed and broken-link checks matter when traffic surges fast.
  • Push it through your email list. If you've built an affiliate email list, a "New Year, New You" send in late December to your existing subscribers can generate early traffic and engagement signals before organic search traffic ramps up.
  • Use Pinterest and YouTube for evergreen resolution searches. Resolution content has strong search intent on both platforms — see my breakdowns on using YouTube to promote affiliate content and Pinterest strategy — both channels tend to keep sending traffic to resolution content well past mid-January, unlike Google search volume, which drops off sharply after the third week.

Common Questions About January Affiliate Content

Is fitness or finance a better niche to start with? Neither is inherently better — it depends on your existing audience. Finance content tends to have higher-value products but a longer trust-building curve; fitness content converts faster on lower-ticket items but usually needs higher volume.

How long does resolution traffic actually last? Search volume for most resolution keywords peaks in the first two to three weeks of January, then drops sharply by February. Evergreen versions of this content (without the year in the title) can be updated annually to keep capturing this traffic every year.

Do I need a big audience to make this work? No — this is actually one of the more forgiving times of year for smaller or newer sites, since high buyer intent means even lower-traffic posts can convert reasonably well if they're well-targeted.

Should I disclose affiliate links on resolution content the same way as other posts? Yes, no exceptions. Full refresher: FTC affiliate disclosure rules.

The Bottom Line

January resolution traffic is some of the most predictable, high-intent search volume you'll see all year — and because most affiliate marketers are still recovering from the holiday content grind, competition is often lighter than you'd expect. Get this content published and backlinked well before the calendar flips, and you're set up to catch the spike instead of chasing it.

If you're new here and this is your entry point, the beginner's guide to affiliate marketing and how to get your first affiliate sale are good next reads to get your foundation set before the January traffic arrives.

Thanksgiving & Cyber Week 2026: Best Affiliate Programs to Promote Before Black Friday

Thanksgiving & Cyber Week 2026: Best Affiliate Programs to Promote Before Black Friday
Thanksgiving and Cyber Week header graphic with a turkey in a shopping cart, smartphone, laptop, headphones, and pumpkin, illustrating the best affiliate programs to promote before Black Friday 2026

Most affiliate marketers wait until Black Friday to flip the switch on holiday content — which means the entire week of Thanksgiving gets left on the table. That's a mistake. Between travel bookings, hosting supplies, and early "leaked" Cyber Monday deals, Thanksgiving week has its own shopping behavior — and almost no one is writing for it directly.

If you've already got your Halloween content live and ranking, this is the next link in the chain: a post built specifically for the gap between Halloween and the Black Friday push that follows right behind it.

Why Thanksgiving Week Deserves Its Own Content

Thanksgiving shoppers fall into three distinct buckets: people booking last-minute travel, people buying hosting supplies for the meal itself, and deal-hunters who start browsing Cyber Monday-style discounts days before Black Friday officially starts. None of these overlap cleanly with generic "holiday gift guide" content — which means less competition and a genuine content gap you can fill.

Best Affiliate Programs to Promote Thanksgiving Week

1. Travel Booking Affiliate Programs (Expedia, Booking.com) Thanksgiving is one of the highest-volume domestic travel weeks of the year. Flight and hotel affiliate programs typically offer solid commissions on higher-ticket bookings, and "last-minute Thanksgiving travel deals" is a search query that spikes hard in early-to-mid November.

2. Amazon Associates (Home & Kitchen

Category) Hosting-focused content — serving ware, table decor, kitchen gadgets — converts well the week of Thanksgiving specifically. If you're already set up with Amazon Associates, this is a low-effort content angle since the infrastructure is already there.

3. Wayfair Affiliate Program Strong fit for "hosting on a budget" or "Thanksgiving table setting" content — home goods retailers see a real bump the week before the holiday as people prep for guests.

4. Early Cyber Monday / Black Friday Preview Programs Many major retailers start their Black Friday pricing during Thanksgiving week itself. Content angled as "early Black Friday deals you can shop right now" captures deal-hunters before the official rush — and gives you a natural bridge into your full Black Friday post once that content goes live.

5. Grocery Delivery & Meal Kit Affiliate Programs (Instacart, HelloFresh) Thanksgiving is a high-intent week for anyone hosting who's short on time. Grocery delivery and meal-kit affiliate programs tend to see a seasonal spike that's easy to overlook if you're only thinking in terms of "gifts."

How to Rank for Thanksgiving Content Before the Window Closes

Thanksgiving week content has an unusually short shelf life compared to Halloween or Christmas content, so timing matters more here than almost anywhere else on your calendar.

  • Publish by early November. Google needs indexing time, and search volume for Thanksgiving-specific terms starts climbing about two to three weeks out.
  • Don't compete with your Black Friday post — complement it. Keep this content focused on travel, hosting, and early deals rather than duplicating the general Black Friday roundup; cross-link between the two instead.
  • Push it on channels beyond search. Given the short window, where to promote affiliate links beyond Google matters even more here — social urgency posts can outperform organic search simply because there's more time to plan around them.
  • Use Pinterest for the hosting angle specifically. Table settings, hosting checklists, and "Thanksgiving on a budget" content are exactly the kind of visual, saveable content that performs well using the Pinterest strategy you're already running.

Don't Forget: FTC Disclosure Still Applies

Same rule as every seasonal post — deal urgency doesn't excuse skipping disclosure. Full refresher here: FTC affiliate disclosure rules.

The Bottom Line

Thanksgiving week is the quiet middle ground between Halloween and Black Friday — short window, lower competition, and three distinct buyer intents (travel, hosting, early deals) that most affiliate content ignores entirely. Publish early, keep it distinct from your Black Friday post, and you've got a clean bridge connecting your fall content straight through to the holiday season.

Tuesday, August 18, 2026

Best Affiliate Programs for Halloween & October 2026 (Costumes, Candy, Home Decor & More)


Best Affiliate Programs for Halloween & October 2026
Halloween affiliate marketing header graphic showing a spooky graveyard scene with a money tree, spider, bats, and church silhouettes, illustrating the best Halloween affiliate programs for October 2026

Halloween might not get the same affiliate marketing hype as Black Friday or the holiday season, but that's exactly why it's worth your attention. Less competition, high-intent shoppers, and a shopping window that opens weeks before the actual holiday — October is a sneaky-good month for affiliate income if you know where to point your traffic.

If you followed my fall 2026 side hustle checklist, this is the natural next step: turning that seasonal momentum into actual commissions before everyone pivots to Black Friday deals.

Why Halloween Is an Underrated Affiliate Niche

Halloween spending climbs into the billions every year, and shoppers start browsing costumes and decor as early as late September. Unlike gift-buying seasons where people compare prices for weeks, Halloween purchases tend to be impulsive and time-sensitive — which means shorter buying cycles and faster conversions once someone lands on your content.

Top Halloween Affiliate Programs to Promote This October

Back to school header graphic with a blue backpack, school supplies, and a rising trend arrow, illustrating how to make money from the 2026 backpack shopping trend
1. Spirit Halloween Affiliate Program The biggest name in the space for a reason. Seasonal store, high brand recognition, and shoppers actively searching for costume ideas in October. Great fit if you're already writing "best costume" or "DIY costume" roundup content.

2. Amazon Associates (Halloween Category) If you're already using Amazon Associates for other niches, don't overlook their Halloween storefront — costumes, decorations, candy bulk-buys, and party supplies all convert well with minimal extra setup since you likely already have the links approved.

3. Party City Affiliate Program Strong for decor and party-supply content — think "Halloween party planning" or "budget Halloween decorations" posts. Slightly higher average order values than costume-only retailers.

4. HalloweenCostumes.com A niche-specific retailer with a dedicated affiliate program and frequent October promo codes, which gives you built-in urgency angles for your content ("use code X before it expires").

5. Yandy / Costume-Adjacent Fashion Retailers If your audience skews toward adult costume content, fashion-adjacent affiliate programs with Halloween-specific inventory can outperform general costume retailers on commission rate.

How to Actually Rank for Halloween Content in October

Getting the affiliate links is the easy part — getting traffic to them is where most beginners fall short. A few things that matter specifically for seasonal content like this:

  • Publish early. Google needs time to index and rank seasonal posts. Late September is ideal; publishing the week of Halloween is too late.
  • Reuse last year's URL if you have one. Seasonal posts that get updated annually (same URL, refreshed content) tend to rank faster than brand-new posts each year, since they retain historical authority.
  • Drive traffic beyond search. Don't rely on Google alone — if you haven't already, check out my breakdown of where to promote affiliate links for social and community channels that work well for timely, visual content like costumes and decor.
  • Pin it. Halloween content is highly visual, which makes it a strong fit for Pinterest traffic — costume boards and party idea pins tend to get repinned for weeks leading up to the holiday.

Don't Forget: FTC Disclosure Still Applies

Seasonal urgency is a great motivator for clicks, but it's not an excuse to skip disclosure. If you need a refresher on what's required, here's my full breakdown of FTC affiliate disclosure rules.

The Bottom Line

Halloween affiliate content is low-competition, high-intent, and a great way to build momentum before the Black Friday and holiday gift guide season hits. If you're already ranking for fall content, layering in a dedicated Halloween post is one of the easiest wins on the calendar — and it sets you up nicely for the Black Friday programs push that follows right behind it.